Synopsis Communication Consulting

Your situations Value from communication
	Select a link below to read more:
	Developing the value proposition for your communication function Working with you to clarify your role Putting in place the processes to deliver what the business needs Reviewing your internal communication practices against best practice, and working with you to close the gaps Demonstrating value through measurement and benchmarking Developing and training communication professionals and line managers. Recommended Reading
	Developing the value proposition for your communication function Like beauty, value is in the eye of the beholder. If communicators are to be seen as more professional, communication departments must demonstrate how they add value to the business. Read more about how Synopsis can help “Identify the real value of communication” Strategic Communication Management February / March 2001 READ NOW “Help get communication up the management agenda” Communicators in Business August 2001 READ NOW
	Working with you to clarify your role To have a clear role as a communicator, you need to understand your business, understand your internal customers and be clear about how you can help. Our Top Tips for how you can raise your profile and clarify your role READ MORE Increasingly HR departments are taking responsibility for internal communication. Communicators and HR professionals need to work together to bring about organisational success. “Partnering with Human Resources” Strategic Communication Management 2003 READ NOW
	Putting in place the processes to deliver what the business needs Communicators need to deliver at a range of levels.

	Synopsis can help you make the journey from distributor to partner and ensure that you can deliver at each level.
	Reviewing your internal communication practices against best practice, and working with you to close the gaps Synopsis has conducted a wide range of best practice research. Through our Talking Business benchmarking surveys we have up to date information on communication practice. Talking Business 3 Our experience of best practice, and knowledge of the realities of organisational life means that we can help you close best practice gaps. Go to the Internal Communication Assessment
	Demonstrating value through measurement and benchmarking Increasingly communicators are under pressure to demonstrate the value of what they do. The effective measurement of the impact of communication is key. Synopsis has significant expertise in carrying out surveys and measurement, and making the connection between the needs of the business and the evidence of communication’s contribution. How Synopsis can help: We can help you develop a communication scorecard to track progress. “Communication measurement scorecard” READ MORE We can help you use research to drive change. “Top tips for using internal research” READ MORE
	Developing and training communication professionals and line managers. As experts in the field of internal communication, we can help develop the skills both of communication professionals and line managers. Through our training, coaching and consultancy support, we can help communication functions and line managers deliver excellent communication.
	RECOMMENDED READING Face-to-face communication case study Reworking Team Briefings in order to connect (Clerical Medical) READ MORE Making the Connections and Communicating Corporate Change By Bill Quirke FIND OUR MORE Talking business 3 – Making progress, adding value Synopsis Research Report ORDER NOW Go to situations connected to ‘Using communication to drive change’