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Resources
Research
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Communicating successfully in uncertainty
Businesses are in the midst of a period of unprecedented turbulence. If they are to survive and thrive in these challenging times, they need to become more agile and responsive.
Success depends on a new style of communication with employees that is less about ‘telling the troops’ and more about engaging and directing people. Yet many organisations are trapped in a time warp, using a style of communication that is more suited to the production lines of the 70s than to the fast and flexible companies of today. This report sets out how communication can be used to drive change and cope with uncertainty.
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Talking Business 3
This review of the internal communication profession over six years gives communication practitioners the latest information on what’s going on in the industry. Based on 100 leading European and US companies, it again provides crucial information for people in internal communication.
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Talking Business II
For communicators used to browbeating their bosses for attention and funds, the results of the latest Talking Business survey may come as a shock. According to the findings, many communicators have the increased budgets and higher profile within the business they’ve been asking for. The twist, however, now is that bosses are looking for a return on their investment, and not always finding what they want. They want and expect strategic help, yet tie down communicators with tactical requests, and communicators appear to collude in this by talking tactics and not addressing the bosses’ business agenda.
Talking Business 2 is a report on the state of the communication nation. It sets out how communicators can deliver value in an increasingly pressured environment.
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Talking Business: New rules for putting communication to work
Business life is tough. Competition is fierce and consumers are demanding more for their money. Companies need to respond by reducing costs, improving business processes, speeding up innovation and serving their customers better.
Business leaders know they have to talk business with their people, for them to understand what’s needed to survive and compete. They have recognised the key role of communication in bringing about change, and have invested time and money in it.
But increasingly, companies are not seeing internal communication deliver the hoped-for results.
This report:
- examines how communication is being used to
meet the twin challenges of competition and change
- reveals pitfalls and risks
- shows how the investment in communication all
too easily evaporates
- sets out the rules for investing in the right places
and getting the best return on your investment.
For Network Members to receive a free copy, please CONTACT US |
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The Human Factor: New Rules for the Digital workplace
The digital workplace is very different from the traditional one. Digital technology is revolutionising communication in the workplace, enabling new work practices and relationships. New channels such as e-mail, videoconferencing and intranets aim to solve internal communication problems.
Unfortunately, technology and people do not always go together as smoothly as predicted. This report provides some guidelines and rules which address these problems.
Work in this century is going to be driven by new rules, norms and standards.
This report is designed to:
- clarify what those rules will be
- describe how best to implement communication
technology
- allow managers to predict and manage dilemmas
they are likely to encounter
- provide information for managers seeking how
best to use communication technology.
For Network Members to receive a free copy, please CONTACT US |
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If you are not a member of the Synopsis Network please send a cheque for £50 per report, made payable to 'Synopsis Communication Consulting' to:
Research Reports
Synopsis Communication Consulting,
Clerkenwell House
45/47 Clerkenwell Green
London
EC1R 0EB
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