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Making the Connections
by Bill Quirke
Companies know that communicating with their people is important. However, the road to incoherence is paved with good communications. Internal communication is often less than the sum of parts, because the parts do not fit together. This book looks at what a business needs from its people to succeed, what gets in the way, and the role of communication in helping to bridge the gap.
Making the Connections describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organisations need to manage their communication for best results.
You can order Making the Connections directly from Synopsis (see below) or from the publisher, Gower Publishing
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