Welsh Assembly Government

Public & Government
Strategy

The Welsh Assembly Government merged five former quangos into the Assembly Government, including such well known organisations as The Welsh Development Agency and Wales Tourist Board.

Integrating the communication, marketing and branding activities of these different organisations into a single merged body was a complex challenge. We defined the overarching purpose and goals of communications, marketing and branding functions in the merged Welsh Assembly Government. We then designed and facilitated workshops for communicators, to help them engage their respective leadership team in making difficult changes.